Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F99DD
RGB
31, 153, 221
HSL
201, 75%, 49%
HSB
201, 86%, 87%
CMYK
86, 31, 0, 13
LAB
59, -14, -44
LCH
59, 47, 252
OKLCH
0.65, 0.14, 240
XYZ
25, 28, 73
LUV
59, -37, -67
HWB
201, 12%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.