Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA1EB
RGB
31, 161, 235
HSL
202, 84%, 52%
HSB
202, 87%, 92%
CMYK
87, 31, 0, 8
LAB
62, -14, -47
LCH
62, 49, 253
OKLCH
0.68, 0.15, 241
XYZ
28, 32, 83
LUV
62, -39, -73
HWB
202, 12%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.