Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA2D2
RGB
31, 162, 210
HSL
196, 74%, 47%
HSB
196, 85%, 82%
CMYK
85, 23, 0, 18
LAB
62, -22, -35
LCH
62, 41, 238
OKLCH
0.67, 0.13, 229
XYZ
25, 31, 66
LUV
62, -41, -51
HWB
196, 12%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.