Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA4E9
RGB
31, 164, 233
HSL
200, 82%, 52%
HSB
200, 87%, 91%
CMYK
87, 30, 0, 9
LAB
63, -16, -45
LCH
63, 48, 250
OKLCH
0.68, 0.15, 239
XYZ
29, 33, 82
LUV
63, -40, -69
HWB
200, 12%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.