Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA4F2
RGB
31, 164, 242
HSL
202, 89%, 54%
HSB
202, 87%, 95%
CMYK
87, 32, 0, 5
LAB
64, -14, -49
LCH
64, 51, 255
OKLCH
0.69, 0.16, 242
XYZ
30, 33, 89
LUV
64, -39, -76
HWB
202, 12%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.