Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA7DF
RGB
31, 167, 223
HSL
198, 76%, 50%
HSB
198, 86%, 87%
CMYK
86, 25, 0, 13
LAB
64, -21, -39
LCH
64, 44, 242
OKLCH
0.69, 0.13, 233
XYZ
28, 33, 75
LUV
64, -42, -58
HWB
198, 12%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.