Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA9EF
RGB
31, 169, 239
HSL
200, 87%, 53%
HSB
200, 87%, 94%
CMYK
87, 29, 0, 6
LAB
65, -17, -46
LCH
65, 49, 250
OKLCH
0.70, 0.15, 238
XYZ
30, 35, 87
LUV
65, -41, -70
HWB
200, 12%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.