Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FAEE5
RGB
31, 174, 229
HSL
197, 79%, 51%
HSB
197, 86%, 90%
CMYK
86, 24, 0, 10
LAB
66, -22, -38
LCH
66, 44, 240
OKLCH
0.71, 0.14, 231
XYZ
30, 36, 80
LUV
66, -44, -57
HWB
197, 12%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.