Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FAFEE
RGB
31, 175, 238
HSL
198, 86%, 53%
HSB
198, 87%, 93%
CMYK
87, 26, 0, 7
LAB
67, -20, -42
LCH
67, 47, 245
OKLCH
0.71, 0.14, 235
XYZ
31, 37, 86
LUV
67, -43, -64
HWB
198, 12%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.