Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
200018
RGB
32, 0, 24
HSL
315, 100%, 6%
HSB
315, 100%, 13%
CMYK
0, 100, 25, 87
LAB
3, 16, -7
LCH
3, 17, 337
OKLCH
0.16, 0.07, 339
XYZ
1, 0, 1
LUV
3, 6, -4
HWB
315, 0%, 87%
Pantone
Black C
Harmonies
Shades & tints
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