Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
200501
RGB
32, 5, 1
HSL
8, 94%, 6%
HSB
8, 97%, 13%
CMYK
0, 84, 97, 87
LAB
4, 11, 6
LCH
4, 13, 27
OKLCH
0.17, 0.05, 37
XYZ
1, 0, 0
LUV
4, 9, 3
HWB
8, 0%, 87%
Pantone
Black C
Harmonies
Shades & tints
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