Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
200701
RGB
32, 7, 1
HSL
12, 94%, 6%
HSB
12, 97%, 13%
CMYK
0, 78, 97, 87
LAB
4, 10, 6
LCH
4, 12, 31
OKLCH
0.17, 0.05, 42
XYZ
1, 0, 0
LUV
4, 8, 3
HWB
12, 0%, 87%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.