Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
20174A
RGB
32, 23, 74
HSL
251, 53%, 19%
HSB
251, 69%, 29%
CMYK
57, 69, 0, 71
LAB
12, 17, -31
LCH
12, 35, 299
OKLCH
0.25, 0.09, 286
XYZ
2, 1, 7
LUV
12, 0, -26
HWB
251, 9%, 71%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.