Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
202F46
RGB
32, 47, 70
HSL
216, 37%, 20%
HSB
216, 54%, 27%
CMYK
54, 33, 0, 73
LAB
19, -1, -17
LCH
19, 17, 268
OKLCH
0.30, 0.05, 259
XYZ
3, 3, 6
LUV
19, -6, -17
HWB
216, 13%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.