Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203246
RGB
32, 50, 70
HSL
212, 37%, 20%
HSB
212, 54%, 27%
CMYK
54, 29, 0, 73
LAB
20, -3, -15
LCH
20, 15, 260
OKLCH
0.31, 0.04, 252
XYZ
3, 3, 6
LUV
20, -7, -16
HWB
212, 13%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.