Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203446
RGB
32, 52, 70
HSL
208, 37%, 20%
HSB
208, 54%, 27%
CMYK
54, 26, 0, 73
LAB
21, -4, -14
LCH
21, 14, 255
OKLCH
0.32, 0.04, 247
XYZ
3, 3, 6
LUV
21, -8, -15
HWB
208, 13%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.