Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203657
RGB
32, 54, 87
HSL
216, 46%, 23%
HSB
216, 63%, 34%
CMYK
63, 38, 0, 66
LAB
22, 0, -23
LCH
22, 23, 270
OKLCH
0.33, 0.07, 258
XYZ
4, 4, 10
LUV
22, -9, -26
HWB
216, 13%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.