Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20374E
RGB
32, 55, 78
HSL
210, 42%, 22%
HSB
210, 59%, 31%
CMYK
59, 29, 0, 69
LAB
22, -3, -17
LCH
22, 17, 259
OKLCH
0.33, 0.05, 250
XYZ
3, 4, 8
LUV
22, -9, -19
HWB
210, 13%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.