Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20384B
RGB
32, 56, 75
HSL
207, 40%, 21%
HSB
207, 57%, 29%
CMYK
57, 25, 0, 71
LAB
22, -5, -15
LCH
22, 16, 252
OKLCH
0.33, 0.05, 244
XYZ
3, 4, 7
LUV
22, -9, -16
HWB
207, 13%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.