Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203E53
RGB
32, 62, 83
HSL
205, 44%, 23%
HSB
205, 61%, 33%
CMYK
61, 25, 0, 67
LAB
25, -6, -16
LCH
25, 18, 249
OKLCH
0.35, 0.05, 241
XYZ
4, 4, 9
LUV
25, -12, -19
HWB
205, 13%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.