Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203F67
RGB
32, 63, 103
HSL
214, 53%, 26%
HSB
214, 69%, 40%
CMYK
69, 39, 0, 60
LAB
26, -1, -27
LCH
26, 27, 268
OKLCH
0.37, 0.08, 256
XYZ
5, 5, 14
LUV
26, -12, -33
HWB
214, 13%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.