Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20404D
RGB
32, 64, 77
HSL
197, 41%, 21%
HSB
197, 58%, 30%
CMYK
58, 17, 0, 70
LAB
25, -9, -12
LCH
25, 15, 233
OKLCH
0.35, 0.04, 227
XYZ
4, 5, 8
LUV
25, -13, -13
HWB
197, 13%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.