Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204249
RGB
32, 66, 73
HSL
190, 39%, 21%
HSB
190, 56%, 29%
CMYK
56, 10, 0, 71
LAB
26, -11, -8
LCH
26, 14, 217
OKLCH
0.36, 0.04, 213
XYZ
4, 5, 7
LUV
26, -13, -8
HWB
190, 13%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.