Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20437B
RGB
32, 67, 123
HSL
217, 59%, 30%
HSB
217, 74%, 48%
CMYK
74, 46, 0, 52
LAB
28, 3, -36
LCH
28, 36, 275
OKLCH
0.39, 0.10, 259
XYZ
6, 6, 20
LUV
28, -13, -46
HWB
217, 13%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.