Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204561
RGB
32, 69, 97
HSL
206, 50%, 25%
HSB
206, 67%, 38%
CMYK
67, 29, 0, 62
LAB
28, -6, -21
LCH
28, 22, 253
OKLCH
0.38, 0.06, 244
XYZ
5, 5, 12
LUV
28, -14, -25
HWB
206, 13%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.