Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20484E
RGB
32, 72, 78
HSL
188, 42%, 22%
HSB
188, 59%, 31%
CMYK
59, 8, 0, 69
LAB
28, -13, -8
LCH
28, 16, 212
OKLCH
0.38, 0.05, 208
XYZ
4, 5, 8
LUV
28, -16, -8
HWB
188, 13%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.