Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204B53
RGB
32, 75, 83
HSL
189, 44%, 23%
HSB
189, 61%, 33%
CMYK
61, 10, 0, 67
LAB
29, -13, -10
LCH
29, 17, 215
OKLCH
0.39, 0.05, 211
XYZ
5, 6, 9
LUV
29, -17, -10
HWB
189, 13%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.