Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204D52
RGB
32, 77, 82
HSL
186, 44%, 22%
HSB
186, 61%, 32%
CMYK
61, 6, 0, 68
LAB
30, -15, -8
LCH
30, 17, 208
OKLCH
0.39, 0.05, 205
XYZ
5, 6, 9
LUV
30, -17, -8
HWB
186, 13%, 68%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.