Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204D8E
RGB
32, 77, 142
HSL
215, 63%, 34%
HSB
215, 77%, 56%
CMYK
77, 46, 0, 44
LAB
32, 3, -41
LCH
32, 41, 275
OKLCH
0.43, 0.12, 258
XYZ
8, 8, 27
LUV
32, -15, -55
HWB
215, 13%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.