Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204F63
RGB
32, 79, 99
HSL
198, 51%, 26%
HSB
198, 68%, 39%
CMYK
68, 20, 0, 61
LAB
31, -11, -17
LCH
31, 20, 236
OKLCH
0.40, 0.06, 229
XYZ
6, 7, 13
LUV
31, -18, -20
HWB
198, 13%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.