Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204F6B
RGB
32, 79, 107
HSL
202, 54%, 27%
HSB
202, 70%, 42%
CMYK
70, 26, 0, 58
LAB
31, -9, -21
LCH
31, 23, 247
OKLCH
0.41, 0.07, 238
XYZ
6, 7, 15
LUV
31, -17, -26
HWB
202, 13%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.