Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204F83
RGB
32, 79, 131
HSL
212, 61%, 32%
HSB
212, 76%, 51%
CMYK
76, 40, 0, 49
LAB
32, -2, -34
LCH
32, 35, 267
OKLCH
0.42, 0.10, 253
XYZ
7, 8, 23
LUV
32, -16, -46
HWB
212, 13%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.