Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204F96
RGB
32, 79, 150
HSL
216, 65%, 36%
HSB
216, 79%, 59%
CMYK
79, 47, 0, 41
LAB
34, 5, -44
LCH
34, 45, 276
OKLCH
0.44, 0.13, 259
XYZ
9, 8, 30
LUV
34, -16, -60
HWB
216, 13%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.