Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205170
RGB
32, 81, 112
HSL
203, 56%, 28%
HSB
203, 71%, 44%
CMYK
71, 28, 0, 56
LAB
32, -9, -23
LCH
32, 25, 250
OKLCH
0.42, 0.07, 240
XYZ
6, 7, 16
LUV
32, -18, -29
HWB
203, 13%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.