Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20535D
RGB
32, 83, 93
HSL
190, 49%, 25%
HSB
190, 66%, 36%
CMYK
66, 11, 0, 64
LAB
32, -15, -11
LCH
32, 19, 217
OKLCH
0.41, 0.06, 213
XYZ
6, 7, 11
LUV
32, -19, -12
HWB
190, 13%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.