Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20545C
RGB
32, 84, 92
HSL
188, 48%, 24%
HSB
188, 65%, 36%
CMYK
65, 9, 0, 64
LAB
33, -16, -10
LCH
33, 19, 213
OKLCH
0.41, 0.06, 209
XYZ
6, 7, 11
LUV
33, -20, -11
HWB
188, 13%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.