Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20548D
RGB
32, 84, 141
HSL
211, 63%, 34%
HSB
211, 77%, 55%
CMYK
77, 40, 0, 45
LAB
35, -1, -37
LCH
35, 37, 268
OKLCH
0.44, 0.11, 253
XYZ
9, 9, 26
LUV
35, -18, -50
HWB
211, 13%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.