Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205A80
RGB
32, 90, 128
HSL
204, 60%, 31%
HSB
204, 75%, 50%
CMYK
75, 30, 0, 50
LAB
36, -9, -27
LCH
36, 29, 252
OKLCH
0.45, 0.09, 241
XYZ
8, 9, 22
LUV
36, -20, -36
HWB
204, 13%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.