Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205B76
RGB
32, 91, 118
HSL
199, 57%, 29%
HSB
199, 73%, 46%
CMYK
73, 23, 0, 54
LAB
36, -12, -21
LCH
36, 25, 240
OKLCH
0.45, 0.07, 232
XYZ
8, 9, 18
LUV
36, -21, -27
HWB
199, 13%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.