Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205B85
RGB
32, 91, 133
HSL
205, 61%, 32%
HSB
205, 76%, 52%
CMYK
76, 32, 0, 48
LAB
36, -8, -29
LCH
36, 31, 255
OKLCH
0.45, 0.09, 244
XYZ
9, 9, 24
LUV
36, -20, -39
HWB
205, 13%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.