Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205D83
RGB
32, 93, 131
HSL
203, 61%, 32%
HSB
203, 76%, 51%
CMYK
76, 29, 0, 49
LAB
37, -10, -27
LCH
37, 29, 251
OKLCH
0.46, 0.09, 240
XYZ
9, 10, 23
LUV
37, -21, -36
HWB
203, 13%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.