Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205DB5
RGB
32, 93, 181
HSL
215, 70%, 42%
HSB
215, 82%, 71%
CMYK
82, 49, 0, 29
LAB
40, 6, -53
LCH
40, 54, 277
OKLCH
0.49, 0.15, 258
XYZ
13, 11, 45
LUV
40, -19, -75
HWB
215, 13%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.