Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205DB8
RGB
32, 93, 184
HSL
216, 70%, 42%
HSB
216, 83%, 72%
CMYK
83, 49, 0, 28
LAB
40, 7, -55
LCH
40, 55, 278
OKLCH
0.49, 0.16, 259
XYZ
13, 12, 47
LUV
40, -19, -77
HWB
216, 13%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.