Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205F6B
RGB
32, 95, 107
HSL
190, 54%, 27%
HSB
190, 70%, 42%
CMYK
70, 11, 0, 58
LAB
37, -18, -13
LCH
37, 22, 217
OKLCH
0.45, 0.07, 213
XYZ
7, 10, 15
LUV
37, -23, -15
HWB
190, 13%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.