Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205F73
RGB
32, 95, 115
HSL
194, 56%, 29%
HSB
194, 72%, 45%
CMYK
72, 17, 0, 55
LAB
37, -15, -18
LCH
37, 23, 229
OKLCH
0.45, 0.07, 223
XYZ
8, 10, 18
LUV
37, -23, -22
HWB
194, 13%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.