Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
206293
RGB
32, 98, 147
HSL
206, 64%, 35%
HSB
206, 78%, 58%
CMYK
78, 33, 0, 42
LAB
39, -7, -33
LCH
39, 34, 257
OKLCH
0.48, 0.10, 245
XYZ
10, 11, 29
LUV
39, -22, -46
HWB
206, 13%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.