Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20636F
RGB
32, 99, 111
HSL
189, 55%, 28%
HSB
189, 71%, 44%
CMYK
71, 11, 0, 56
LAB
38, -18, -13
LCH
38, 23, 216
OKLCH
0.46, 0.07, 212
XYZ
8, 10, 17
LUV
38, -25, -15
HWB
189, 13%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.