Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2065C8
RGB
32, 101, 200
HSL
215, 72%, 45%
HSB
215, 84%, 78%
CMYK
84, 50, 0, 22
LAB
43, 8, -59
LCH
43, 59, 278
OKLCH
0.52, 0.17, 258
XYZ
16, 14, 56
LUV
43, -21, -85
HWB
215, 13%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.