Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
206D99
RGB
32, 109, 153
HSL
202, 65%, 36%
HSB
202, 79%, 60%
CMYK
79, 29, 0, 40
LAB
43, -12, -31
LCH
43, 33, 250
OKLCH
0.51, 0.10, 239
XYZ
12, 14, 32
LUV
43, -26, -43
HWB
202, 13%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.