Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
206DA0
RGB
32, 109, 160
HSL
204, 67%, 38%
HSB
204, 80%, 63%
CMYK
80, 32, 0, 37
LAB
43, -9, -35
LCH
43, 36, 255
OKLCH
0.51, 0.11, 243
XYZ
12, 14, 35
LUV
43, -25, -49
HWB
204, 13%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.